We live in the age of videos. Videos are becoming the essential tool of all business marketing. It is the most effective way to communicate anything. If a website has the option of watching a video, the very first thing you do is watch that video. It´s the best way to absorb the message, rather than any other possibility. It´s the most effective way to change attitudes and motivations. People use other devices increasingly such as iPads, iPhones… and video in this field is also the king.
IN WHICH WAY VIDEOS CAN BE USEFUL?
Video can be useful for many different reasons, and can be found in different syles and formats.
We show here some ideas:
-To present your company to customers and partners.
-To show services and products.
-To inform and entertain customers.
-To teach taught and connect with the audience in all levels and around the world.
-To homogenize the message to make sure everybody gets the same information.
-You can capture the atmosphere of an event, conference or training course, conference or exhibition, including interviews with delegates, organizers or other relevant stakeholders.
-An interesting story can always inspire and motivate the audience.
Videos are perfect for marketing, promotion and training purposes, as well as for putting your work all together. For any idea you have, connect with us and we will talk to see what can we do for you.
WHAT IS IMPORTANT TO KNOW BEFORE MAKING A CORPORATIVE VIDEO?
To make a corporative video takes a lot of work, preparation and organization. To get a good quality video, these questions need to be answer:
-Who is going to watch the video?.Describe the audience.
-Where are they going to watch it?
-What is the main message?
-How long the video is intended to be in effect?
-What is the style of the video?
-How much is it going to cost?
WHAT ARE THE STAGES TO PRODUCE THE VIDEO?
-Stage 1(pre-production): This includes meetings and planning, where we will identify the purposes and objectives of the production, and what will we need to make it happen. This stage normally includes making the script, choosing where the video is going to take place, selecting clothes and project format. After all of this a schedule is proposed and then we will get into the…
-Stage 2(Production): In this stage we record what we planned in the previous stage. Option is offered to check what we said before, and all the elements get together: lighting, sound, makeup, wardrobe,, and of course FILMING?
-Stage3 (Post-production): In this last stage we edit all the recorded material and any other footage, pictures, graphics, idioms, titles, music we can include in the video, as well as the edition, sound enhancement and color treatment. Only when the final copy is checked and necessary corrections are made, it will be ready to make copies for the different formats: DVD, iPhone, iPad, Web, or any other one.
HOW LONG IT NORMALLY TAKES?
It normally depends of the project itself. It can take 12 hours if is an easy project that doesn´t need much preparation and previous little edit, and it should be ready as soon as possible. More complicated projects obviously require more time, and we can say that it usually takes 2 to 3 weeks long.
HOW MUCH FITS IN A DVD?
You can fit up until a 6 hours video, but more than 2 hours means that you will have to reduce the quality of the video.
WAYS OF PAYMENT
After having clarified the detail project requirements, days of recording and costs, the usual form of payment is 50% at the beginning and the remaining 50% the day of delivery the video.
CAN WE JUST GET THE RECORDED PART WITHOUT THE EDITING PART? BECAUSE WE WANT ANOTHER PERSON TO EDIT IT.
The answer is yes. We can just film or edit and help in any of the production stages, in a progressive way or do it in the stages of production way.